Screen has passed new development and sales of the connected TV publishing solution ScreenConnect back to OnScreen Publishing; a strategic move made in the interest of the product’s future growth.
Screen partnered with ScreenConnect’s creator and owner of On Screen Publishing, Gordon Maynard following the acquisition of SysMedia two years ago, who worked together in what has been tagged an ‘incubation’ period for the product.
Glover added that Screen has worked very closely with Gordon Maynard on modelling ScreenConnect, developing it into a powerful solution in-line with new broadcaster requirements brought about by the changes in the maturing connected market.
Gordon Maynard said: “In its infancy ScreenConnect offered a dedicated yet powerful solution to smart TV app publishing, but as it has developed with the market, it’s now about much more than that.”
ScreenConnect, soon to be renamed OnScreen Publisher, now offers a multiscreen publishing platform enabling the rapid creation and deployment of rich applications to a wide range of screens including smart TVs, HbbTV, tablets, mobiles and game consoles, managing the technical differences between devices. The system is also ideal for developing second screen applications, supporting synchronisation with the broadcast channel.
The product also supports close integration between content on the applications and social media such as Twitter. Twitter feeds can then be added to pages and tagged content can be linked to searches, allowing stories to be combined with the Twitter conversation in real-time.
Glover commented: “We felt that ScreenConnect needed a specialist space within which to develop and that it would have a more successful future if it was allowed to grow within its own identity.”
He added: “Screen will retain an interest in the product.”
OnScreen Publisher will be at IBC 2013 on the On Screen Publishing stand at 5.B15a.